How to Export an Audience from Mailchimp?

Do you need to export your Mailchimp audience? Whether you are running a marketing campaign, trying to compare different audiences, or just want to keep an up-to-date backup of your contacts – exporting from Mailchimp is simple.

In this blog post, will show you how easy it is to export an entire audience, or group from Mailch into a CSV file.

You can even choose which type of contacts (subscribed, non-subscribed, unsubscribed, and cleaned) should be included in the exported list!

So let’s get started and learn how to quickly and easily export your Mailchimp audience.

Why You Should Export Your Mailchimp Audience?

Exporting your Mailchimp audience is a crucial step in managing and optimizing your email marketing strategy.

By exporting your audience data, you can gain valuable insights and improve your campaigns in various ways:

Backup and Security: Regularly exporting your Mailchimp audience serves as an additional layer of security, ensuring that you have a backup of your valuable subscriber data in case of unforeseen issues or data loss.

Data Analysis: Exporting your audience data enables you to perform an in-depth analysis using external tools, such as Excel or Google Sheets. This can help identify trends, patterns, or anomalies in your subscriber behavior, which can inform future marketing decisions.

Integration with Other Tools: Having an export of your audience data allows for seamless integration with other marketing tools and platforms, expanding your marketing capabilities and providing new opportunities for growth.

List Hygiene: Exporting your audience data can help you identify inactive subscribers or those who have not engaged with your emails in a long time. This helps maintain a clean and updated list, improving deliverability and overall campaign performance.

How to Export Audience from Mailchimp (Step-by-Step Guide)

Please note that exporting contacts will not include campaign report data like open and click rates.

To obtain this data, you must export a campaign report separately.

Exporting Your Entire Audience

To view or export your entire audience, follow these steps:

1. Click ‘Audience’, then ‘All contacts’.
2. If you have multiple audiences, select the desired one using the ‘Current audience’ drop-down.
3. Click ‘Export Audience’.

4. Once the export is complete, click ‘Export as CSV’ to download the file.

Exporting a Saved Segment

To view or export a saved segment, follow these steps:

1. Click ‘Audience’, then ‘All contacts’.
2. If you have multiple audiences, select the desired one using the ‘Current audience’ drop-down.
3. Click ‘View Segment’ and choose the segment you want to export.
4. Click ‘Export Segment’.
5. Once the export is complete, click ‘Export as CSV’ to download the file.

Exporting Tagged Contacts

To view or export tagged contacts, follow these steps:

1. Click ‘Audience’, then ‘All contacts’.
2. If you have multiple audiences, select the desired one using the ‘Current audience’ drop-down.
3. Select the desired tag from the ‘Filter by Tags’ drop-down menu.
4. A segment will be created for all contacts with the selected tag.
5. From the segment view, use the ‘Filtered By Tags’ drop-down to add more tags, then click ‘Export Segment’.
6. Once the export is complete, click ‘Export as CSV’ to download the file.

Exporting a Group of Subscribers

To view or export a group of subscribers, follow these steps:

1. Click ‘Audience’, then ‘Audience dashboard’.
2. If you have multiple audiences, select the desired one using the ‘Current audience’ drop-down.
3. Click the ‘Manage Audience’ drop-down and choose ‘Manage contacts’.
4. Click ‘Groups’.
5. Click ‘View Groups’ to expand the desired group.
6. Click the ‘# contacts’ link to view individual contacts in the group.
7. Click ‘Export Segment’.
8. Once the export is complete, click ‘Export as CSV’ to download the file.

Opening Your Export File

Your export may include a ZIP file containing separate CSV files for each contact type (subscribed, unsubscribed, non-subscribed, and cleaned).

Unzip the archive to access the CSV files and open each one individually in your preferred spreadsheet application.

You can open CSV files using various spreadsheet programs, such as Microsoft Excel, or Google Sheets.

Conclusion

Exporting your Mailchimp audience is an essential step in optimizing your email marketing strategy.

By following the step-by-step guide provided in this blog post, you can easily export your entire audience, saved segments, tagged contacts, or specific groups of subscribers into a CSV file. This allows you to perform in-depth data analysis, maintain list hygiene, integrate with other marketing tools, and ensure you have a reliable backup of your valuable subscriber information.

Now that you know how to export your Mailchimp audience, you’re equipped with the knowledge to further refine your email marketing campaigns and make informed decisions for your business’s growth.

Don’t hesitate to revisit this guide whenever you need to export your audience data again – it’s always here to help you succeed in your email marketing efforts. Happy exporting!