Are you ready to elevate your email marketing game with custom fonts in MailChimp? If so, you’re in the right place. Enhancing an email’s appearance is crucial for capturing readers’ attention and retaining their engagement.

While MailChimp offers some basic fonts by default, integrating unique typography into your emails can truly make them stand out from the crowd. In this blog post, we’ll walk you through the steps of adding custom fonts to your MailChimp campaigns and provide expert tips for choosing eye-catching yet readable font combinations that align with your brand’s message.

Key Takeaways

  • Adding custom fonts to MailChimp can enhance the visual appeal of email campaigns and promote branding consistency, but it’s crucial to select web-safe fonts that are easy on the eyes and legible across platforms and devices.
  • To add custom fonts to MailChimp, start by selecting a reputable font source, downloading the desired font file in various formats (e.g. .otf, .ttf), converting it into Base64 format if necessary using an online tool, opening MailChimp’s Code View editor and inputting custom font code before applying your chosen font family name in the regular editor view.
  • When choosing fonts for MailChimp campaigns, consider branding and messaging consistency by selecting typefaces that reflect your brand identity while maintaining readability with appropriate size and contrast styles. Use content optimizer checks to ensure consistent text styles throughout emails. Incorporate contrasting styles for emphasis while maintaining design consistency across all marketing channels.

In this article, we will guide you step-by-step on how to add fonts to MailChimp and achieve a unique style that stands out in your customer’s inbox.

The Importance of Fonts in Email Marketing

Choosing the right font for your email marketing campaigns is not merely a matter of aesthetics; it can significantly influence your subscribers’ response to your message. When selecting fonts for your emails, consider the psychological impact they can have on your audience as well as their overall readability and accessibility.

Here are some of the reasons why should you choose custom fonts:

Brand Consistency: Consistent use of typography across different communication channels solidifies your brand identity and enhances brand recognition. Incorporating your brand’s distinctive font style in your email marketing campaigns helps build a visual connection between your brand and its customers, improving recall and engagement rates.

Legibility and Readability: A clear, easily readable typeface ensures that your email content is accessible to a wider audience. This is crucial in making sure your message gets through to all readers without causing strain or frustration, ultimately increasing your chances of conversion and engagement.

Psychological Impact: Different fonts evoke distinct emotions and associations in readers. For instance, serif fonts, like Times New Roman, convey a sense of formality and reliability, while sans-serif fonts, like Arial, impart a modern and clean feel. By choosing a font that matches your email’s tone and purpose, you can create a more effective communication strategy that resonates with your target audience.

Compatibility with Devices and Email Clients: Not all fonts are compatible with every email client or device, which can lead to inconsistencies in email appearance and format. To ensure your email marketing campaign looks flawless everywhere it is read, choose custom fonts that are widely supported or have suitable fallback fonts for seamless integration.

Differentiation: By using custom fonts in your email marketing campaigns, you can elevate your content’s visual appeal and set it apart from the competition, capturing your subscribers’ attention and contributing to a memorable user experience. This differentiation can lead to higher open and click-through rates, ultimately boosting the effectiveness of your campaign.

In summary, carefully selecting fonts for your email marketing campaigns can have a far-reaching impact on your brand identity, customer engagement, and overall campaign success. When deciding on custom fonts for MailChimp, consider compatibility, legibility, and the emotions they elicit to create a well-rounded and distinctive email communication strategy.

How to Add Fonts to MailChimp? (Step-by-Step)

MailChimp has mainly two options for changing the fonts in their email campaigns.

You can either select a font from MailChimp’s in-built font list or import custom fonts, including those from Google Fonts.

We will explain both methods step-by-step, focusing on the Classic Builder.

Method 1: Changing Fonts Using MailChimp’s Font List

1. Open your email campaign, and, within the Classic Builder, drag and drop a text box into the desired position.

2. Click on the pencil icon to edit the text block.

How to Add Fonts to MailChimp?

3. Highlight the text whose font you want to change.

4. Click on the ‘Font’ dropdown menu and choose a font from the list.

How to Add Fonts to MailChimp?

5. The selected font will immediately apply to the highlighted text.

Method 2: Importing a Custom Font from Google Fonts

1. Open your email campaign, and, within the Classic Builder, insert either a text block or a code block (anywhere in the email).

How to Add Fonts to MailChimp?

2. Click on the pencil icon to edit the chosen block and click ‘Source’ to access the HTML code.

How to Add Fonts to MailChimp?
How to Add Fonts to MailChimp?

3. Replace the text with the following code:

<style type=”text/css”>

@import url(‘FONT_URL’); 

p, h1, h2, h3, h4, ol, li, ul { font-family: INSERT_FONT_NAME, INSERT_A_FALLBACK_FONT,  sans-serif; }


How to Add Fonts to MailChimp?

4. Now visit the Google Fonts website and search for your desired font. For this example, we will use ‘Oswald’.

5. Set your preferred font weight and style, then click on the top-right icon.

How to Add Fonts to MailChimp?

6. Copy the provided URL from within the ‘link href’ code snippet.

How to Add Fonts to MailChimp?

7. Return to MailChimp and replace FONT_URL text with the copied URL from Google Fonts.

How to Add Fonts to MailChimp?

8. Next, return to the Google Fonts page and copy the name of your selected font from the CSS code snippet.

How to Add Fonts to MailChimp?

9. In MailChimp, locate ‘INSERT_FONT_NAME’ and replace it with the font name that you’ve copied.

How to Add Fonts to MailChimp?

10. Additionally, you can include a fallback font type, such as Arial or Times New Roman, in case your custom Google font fails to load for any reason. Simply replace ‘INSERT_A_FALLBACK_FONT’ in the code with the font name to insert the fallback font.

11. Ensure you specify the correct font type (serif or sans-serif) in your code, as this is vital for the correct display.

By following these steps, you can successfully change the font in your MailChimp email campaigns, either by selecting from MailChimp’s font list or importing custom fonts from Google Fonts.

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