Email Marketing Services, Newsletters, Strategies, and More
Increase your total customer engagement through email marketing services. Expansion Email provides tips, insights, and more.
Ramp Up Your Customer Engagement
Email marketing is a fantastic tool for businesses of all sizes. That said, it’s a constantly-changing world that users must be kept updated with to ensure they continue to engage with their customer base. Use this site as a resource to learn about email marketing, and contact us if you have questions or need assistance.
What is Email Marketing?
Email marketing allows businesses to contact customers via a targeted list directly with updates about products, services, promotions, and other services. It’s also a great way to share blogs, newsletters, press releases, and other company news that be of interest to your customers. Another popular email marketing method is to share incentives with your customers – i.e., special promotional rates for upgrading their service.
What Are the Tools Needed for Email Marketing?
Email marketing typically runs on specialized software. Some common examples include MailChimp, Pardot, Hubspot, and ActiveCampaign. This software allows you to build emails either off of a template or from scratch using your branded themes, fonts, images, and more. You can include images, infographics, links to your landing pages, and other content assets that give readers multiple points of engagement. It is generally recommended to include multiple CTAs (calls-to-action) that can convert your audience into leads.
What Are the Advantages of Email Marketing?
You may be thinking that email marketing may just get lost in a sea of marketing channels, including social media like Facebook, Twitter, and more. However, email marketing is a direct route from a trusted source that is typically seen by more people. If your customers trust you with their email address by signing up for a newsletter or providing it through purchase or registration, that means they are interested in your products and services.
Communication with these groups is key to creating a lasting bond. Another benefit is being less reliant on search engine algorithms to funnel your content to the top of search results. Google and other search engines constantly change how they crawl sites and filter search results – email marketing provides a workaround. It is also one of the least expensive marketing methods, with multiple platforms offering unlimited emails per month.
Email Marketing Software Examples
- Constant Contact
- And More…
Email Marketing Metrics
There are several metrics to look for in email marketing. Your platform should report on these and include open rates, click-through rates, bounces, unsubscribes, and more. For example, you can pinpoint exactly which content your audience clicked on and tailor your marketing strategy accordingly.
We are your go-to destination for email marketing knowledge. Made up of a passionate team of marketing experts, we are committed to sharing our insights on how you can streamline your digital marketing efforts.
Harness the Power of Email Marketing
Email marketing is an exceptional audience outreach tool. Use our page as a resource to learn more about this practice and how you can use it to grow your business. Expansion Email is a knowledge hub of different email marketing strategies, analytics, and updates of the latest digital marketing techniques.
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