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Welcome to our ActiveCampaign CRM review! As a reader-supported platform, EmailToolTester may earn an affiliate commission when you purchase through our links (but don’t worry, this won’t increase the cost of your subscription).

ActiveCampaign has been making waves in the email marketing and CRM space since it launched its CRM feature back in 2014. It’s often touted as one of the best automation tools on the market due to its combination of powerful email marketing and customer relationship management capabilities – all conveniently packaged together in one tool.

But what sets ActiveCampaign apart from other all-in-one email marketing and CRM tools out there? And is it really capable of handling both aspects with equal ease? Unlike many other providers who have simply added email marketing onto their main offerings as an afterthought, ActiveCampaign is different: it devotes just as much attention to its email marketing product as it does to its CRM.

ActiveCampaign CRM Summary

ActiveCampaign is a CRM software that stands out for its impressive email marketing capabilities. Designed to seamlessly integrate with its email marketing features, ActiveCampaign’s CRM simplifies the back-and-forth between sales and marketing when managing opportunities. Compared to some of the better-known CRM giants, ActiveCampaign’s pricing structure makes it an attractive option for small businesses.

If you’re considering whether or not this software is right for your business, we’ve tested out the Plus plan and have all the key information you need to know. Keep reading to discover our insights on ActiveCampaign and see if it might be the perfect fit for your business needs.

Not sure yet? You can always try ActiveCampaign for free by visiting their website.

ActiveCampaign CRM screenshots

Get a visual glimpse into ActiveCampaign CRM! We’ve got screenshots that show you exactly what this software looks like, so you can get an idea of how it works and if it’s the right fit for your needs. See how easily you can manage your customer relationships and track your sales pipeline with ActiveCampaign CRM’s intuitive interface. From contact management to automation workflows, our screenshots give you an inside look at what this tool can do for you. Explore them now to see if this is the right CRM software for your business!

ActiveCampaign CRM Pricing

ActiveCampaign CRM offers different pricing plans that cater to businesses of all sizes. The Sales plan starts at $23 per month for up to 500 contacts, while the Sales Professional Plan with two user seats goes for $118 per month. For those who need a more advanced solution, the Sales Enterprise Plan is also available, but its pricing is only available upon request.

Pricing discounts are offered for yearly contracts, making it even more affordable than other CRM software options in the market. To find out more about ActiveCampaign’s prices and features, check out our comprehensive guide on their pricing structures.

No matter what your business needs are, ActiveCampaign has a pricing plan that can fit within your budget while still providing you with all of the tools necessary to manage your contacts efficiently and effectively.

Pros and Cons

ActiveCampaign CRM simplifies the process of deal and contact management, with a focus on creating, editing, and progressing deals. Its sales and marketing automation is seamless – allowing for bi-directional automations. And the best part? ActiveCampaign offers tons of free tools such as CRM templates, social media calendar templates, subject line generators, among others.

However, it’s important to note that the reports dashboard lacks granularity found in other CRMs like Salesforce or Microsoft Dynamics. Additionally, there are no free plans available and you need to pay at least $49/month for its services. If easy access to detailed reports is critical for your business operations or if you’re looking for a more affordable option then ActiveCampaign might not be suitable for you. However, if these cons aren’t major concerns then it could be just what you’re looking for!

Is ActiveCampaign CRM the right crm software for you?

ActiveCampaign CRM is a powerful tool that can revolutionize the way you manage your customer relationships. But is it right for you? Let’s take a closer look.

First, it’s important to consider what you need from a CRM software. If you’re looking for an all-in-one solution that can handle everything from email marketing to sales automation, then ActiveCampaign CRM might be just what you’re looking for.

However, if you have very specific needs or are on a tight budget, there may be other options out there that are better suited to your needs. It’s also worth noting that ActiveCampaign CRM can be quite complex and may require some time and effort to get up and running.

Ultimately, the decision of whether or not to use ActiveCampaign CRM comes down to your own unique needs and preferences. Take some time to evaluate your options and consider what will work best for you before making any decisions.

ActiveCampaign CRM is more than just your average CRM. If you’re looking for a solution that offers robust features like sending newsletters and automated campaigns, landing page creation, SMS capabilities, and personalized conversations with website visitors – all in addition to its top-notch customer relationship management tools – then ActiveCampaign is definitely worth considering.

But it doesn’t stop there. With ActiveCampaign’s advanced sales and marketing automation capabilities, you have access to endless possibilities for triggered campaigns, sales follow-ups, dynamic email content, segmentation options and much more. It’s an excellent Mailchimp alternative for this reason alone.

On top of everything else, ActiveCampaign also provides detailed ecommerce insights through its ecommerce dashboard. You’ll be able to track important metrics such as performance data while receiving recommendations on how best to grow your online store with ease. Additionally, the platform outlines contact engagement across the entire customer journey so that you can make informed decisions about optimizing your processes.

So if you require more than just a CRM from your software provider or need advanced marketing automation features alongside deep ecommerce insights, then we highly recommend checking out ActiveCampaign CRM today!

ActiveCampaign CRM may not be the best option for you if you require deep and completely customizable reports. The dashboard reporting feature on the software could use some improvements, which might not meet your business needs. In this case, it would be worth considering other options such as HubSpot or Zoho CRM.

Furthermore, if a free plan is a crucial factor in choosing your CRM provider, then ActiveCampaign may not be the ideal choice. Although it offers a 14-day free trial period to explore its features, there are other CRM providers in the market such as HubSpot, Zoho and Freshworks that offer free plans.

Rating details

Let’s dive into the details of ActiveCampaign CRM’s ratings. As an all-in-one sales and marketing automation software, ActiveCampaign has a lot to offer its users. It boasts high marks for its easy-to-use interface, customizable pipeline feature, and robust reporting capabilities.

Users have raved about how intuitive the system is to navigate, making it accessible even for those new to CRM software. The ability to customize pipelines has also been a major plus, allowing businesses of all sizes to tailor their sales process based on their specific needs. And when it comes to reporting, ActiveCampaign delivers with real-time analytics that provide insights into lead generation and conversion rates.

Of course, no CRM software is perfect. Some users have noted that the contact management features could use some improvement and that there can be a bit of a learning curve in getting everything set up initially.

Overall though, ActiveCampaign CRM offers an impressive suite of tools and features that make it a top choice for businesses looking to streamline their sales and marketing efforts.


So, is ActiveCampaign CRM the right choice for your business needs? While it is primarily an email marketing tool that offers CRM features as a secondary service, there are definitely some strong points to consider.

ActiveCampaign boasts impressive automation features and seamless integration of sales and marketing tasks, along with unparalleled email deliverability. This makes it a great option if these are areas where you think your business could benefit.

While it may not have all the advanced reporting capabilities of other CRMs out there, ActiveCampaign’s unique strengths make it worth giving a try. However, keep in mind that this might not be the best option for everyone – we recommend checking out our detailed review to learn more about what ActiveCampaign has to offer.

If you’re still unsure whether or not ActiveCampaign is right for you, take advantage of their free 14-day trial to test it out for yourself.

ActiveCampaign CRM Alternatives

Looking for an alternative to ActiveCampaign CRM? HubSpot is a popular choice and offers a free CRM plan, but be aware of the price increase when upgrading to a paid plan. Another option is Freshworks, which provides both sales and marketing features. Pipedrive CRM is another good choice if your focus is primarily on sales. This guide explores the top alternatives to ActiveCampaign for email marketing purposes, so you can find the best fit for your needs.


If you’re considering ActiveCampaign CRM but want to explore some alternatives, there are a few other options out there worth checking out. HubSpot is one of the most popular CRMs on the market and has a free plan available, although it can get pricey when you upgrade to their paid plans.

Freshworks is another tool that combines sales and marketing features, while Pipedrive CRM focuses more on sales.

To help you make an informed decision, we’ve put together a guide on the top ActiveCampaign alternatives for anything related to email marketing. Whether you’re looking for a specific feature or just want to see what else is out there before committing to ActiveCampaign, this guide will give you everything you need to know.

What is ActiveCampaign used for?

ActiveCampaign is an all-in-one CRM software that can help you streamline your marketing and sales processes. Whether you need to manage email campaigns or automate how leads move through your pipeline, this powerful tool has got you covered.

With ActiveCampaign, creating both simple and complex automations is easy – so you can focus on what really matters: growing your business. From sending personalized emails to tracking customer behavior, this platform provides a wide range of features that can help take your marketing efforts to the next level.

Whether you’re a small business owner or a larger enterprise, ActiveCampaign has something for everyone. With its intuitive interface and robust feature set, it’s no wonder why this CRM software has become such a popular choice among businesses of all sizes.

What is a pipeline?

In sales, a pipeline refers to the series of steps that your leads go through until they convert into paying customers. ActiveCampaign CRM allows you to create limitless pipelines and customize them based on your business needs. With this feature, you can easily manage and track every stage of your sales process, from lead generation up to closing deals. This gives you the ability to gain more insights into how you are performing in each step and adjust accordingly if necessary. So if you’re looking for a powerful CRM that lets you optimize your sales pipeline, ActiveCampaign is definitely worth considering.

Is HubSpot better than ActiveCampaign?

Both ActiveCampaign and HubSpot are excellent CRM tools, but which one is better? It’s a tough call! The answer depends largely on your specific needs. We’ve conducted an in-depth review of both platforms, comparing their features and performance across various categories. Take a look at our ActiveCampaign vs HubSpot comparison to find out which tool comes out on top for your business.

Does ActiveCampaign have a mobile app?

For those who are constantly on-the-go, you’ll be thrilled to know that ActiveCampaign’s mobile app is available for both iOS and Android. With the app, you can easily manage and create deals, keep track of tasks, view campaign details and email automation progress, send campaigns according to schedule and more – all from your phone! This makes it incredibly convenient to stay on top of your CRM activities no matter where you are.

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ActiveCampaign is a CRM software that stands out for its impressive email marketing capabilities. Designed to seamlessly integrate with its email marketing features, ActiveCampaign’s CRM simplifies the back-and-forth between sales and marketing when managing opportunities. Compared to some of the better-known CRM giants, ActiveCampaign’s pricing structure makes it an attractive option for small businesses.

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