Key Insights

In recent years, the use of email automation tools for marketing campaigns has grown significantly in popularity. ActiveCampaign and Drip are two platforms that offer powerful e-commerce solutions and effective email automation allowing businesses to stay competitive by automating their marketing activities.

With ActiveCampaign offering more sales CRM features than Drip, and both these platforms being equally easy to use according to reviewers, which one should you choose? Read on as we compare the key features of Active Campaign and Drip side-by-side.

Understanding Active Campaign And Drip

Active Campaign and Drip are two of the leading customer relationship management (CRM) and marketing automation tools available today. ActiveCampaign combines email marketing, sales automation, lead generation, customer segmentation, analytics and more in a powerful web-based platform that helps businesses cultivate relationships with their customers.

It includes advanced features like A/B testing to personalize emails and user-friendly dashboards for measuring success.

Drip is an alternative to ActiveCampaign which offers a wide array of automated features such as visual flows & campaigns creator, smart segmentations based on users’ behaviors & interests, Ecommerce integrations (Shopify & WooCommerce) plus commerce monitoring capabilities within the dashboard.

Its pricing starts from $19 per month depending on volume of subscribers handled by it; however it does not offer integrated CRM functionality like Creative Campaign does when used with Salesforce or HubSpot systems.

Businesses can benefit significantly from using these tools for effective customer engagement campaigns among other things – ranging from small startups through larger enterprises such as CNN who uses its newsletter feature to trigger timely emails triggered facts about topics people care about most!, Unbounce leveraging Automated Double Opt-In forms resulting better deliverability rates or Dropbox using funnel tracking reports for understanding which vehicle brings most engaged users during onboarding process etc.

Comparison Of Key Features

In this section, we’ll compare the key features of Active Campaign and Drip such as marketing automation, email campaigns, customer relationship management (CRM), e-commerce integrations, segmentation and personalization.

Marketing Automation

Marketing automation is a powerful tool for businesses of all sizes to develop valuable customer relationships. It allows businesses to streamline and automate marketing activities, such as email campaigns, website personalization, tracking customer behavior, providing personalized content based on customers’ preferences and more.

ActiveCampaign and Drip both offer automated platform capabilities that allow users to run complex marketing strategies that can reach large numbers of people with minimal effort.

ActiveCampaign has features such as drag-and-drop design tools and pre-built paths that make it easy to create flows such as onboarding messages or abandoned cart reminders while also offering advanced features like auto tagging customers who meet certain criteria or direct campaign followup emails based on past interactions with the brand.

However, when it comes to ecommerce partnerships ActiveCampaign falls short compared to Drip which offers integrations with leading ecommerce platforms like Shopify making it easier for brands build custom automations tailored specifically for their store.

Drip’s segmentation capabilities are particularly useful in tailoring messages according to product interest without making the journey too long or confusing for customers looking through catalogues online.

Email Campaigns

ActiveCampaign and Drip are two leading email marketing platforms designed to help businesses reach their target audience, automate processes, create lead-generating forms and emails, maximize ROI on campaign investments and more.

Both of these tools enable users to build effective campaigns for segmenting lists based on custom rules or customer data, set automated triggers such as subscription confirmations or promotional sales announcements, integrate easily with other eCommerce apps and provide comprehensive reporting options for detailed insights into marketing performance.

When it comes to features related specifically to the design and delivery of targeted emails, both ActiveCampaign and Drip offer drag-and-drop customization tools that make it easy for users to quickly create professional campaigns without extensive coding knowledge.

They also allow for real-time recipient A/B testing with multiple versions of an email sent at once. Additionally, they offer pre-designed templates so users can send out newsletters or special offers in a matter of minutes.

In terms of analytics capabilities, ActiveCampaign stands ahead with its powerful multi-channel reports which let you track behavior across multiple channels (e.g., website visits), while Drip only enables eventbased reporting from within its own platform (e.g., ‘Clicks’).

Customer Relationship Management

ActiveCampaign and Drip are two of the most popular customer relationship management (CRM) solutions in the market.

More specifically, with ActiveCampaign’s built-in CRMs businesses can gain knowledge about customers to better identify opportunities for segmentation and target them accordingly by leveraging personalized content which increases lifetime value through loyalty initiatives; it also helps build trust between business owners and their leads or customers through automated workflows such as follow up emails or status updates.

E-commerce Integrations

ActiveCampaign and Drip are great for automating, integrating with, and streamlining the marketing process of any online business. ActiveCampaign offers advanced automation including segmentation into different categories (such as geography or purchase history) as well as personalized emails.

It also has excellent customer relationship management features such as lead scoring and email retargeting that offer insight into customer behaviours.

For those looking for more in-depth integrations specifically made for e-commerce businesses, Drip offers unparalleled functionality in this area. Tasks like order confirmations and automated order follow ups can be handled through its robust platform which excels at handling complex campaigns over multiple channels efficiently — offering features such as custom broadcasts (based on orders placed), personalization tokens based off of previous purchases/ behaviour segments (to encourage repeat customers).

Segmentation And Personalization

Segmentation and personalization are key to crafting well-targeted campaigns that have higher open rates and better engagement. It enables businesses to focus their efforts on connecting with the right customers, creating more relevant emails, boosting user happiness and loyalty, and ultimately increasing conversion rates.

Both ActiveCampaign and Drip offer basic segmentation capabilities like grouping contacts by location or demographics into lists. However, they differ in how they enable email marketers to use each customer’s behavior data – such as past purchases – to create custom segments for deliverability optimization.

ActiveCampaign allows users to filter audience based on transactional events, website activity of individual contacts or entire contact lists in order to trigger automated behaviors while filtering out inactive subscribers from all future campaigns.

Additionally, using segment-specific settings also offers granular control over sending schedules so that marketers can send their most time sensitive messages quickly by specifying a 1 hour autoresponder within the relevant segments which directs traffic faster towards conversions goals than upgrading plans would do.

Drip offers behavioral segmentation options including Advanced Segmentation which makes it easier for users to run tests against different audience types for improved conversion rates when compared with one’s original bucket dedicated default group of recipients assuming all other factors remain unchanged among both buckets being tested against for insights gathering purposes .

Pricing And Plan Options

Both Active Campaign and Drip offer flexible pricing plans, so you can select the one that fits your budget and needs best.

Plan Options For Active Campaign And Drip


– Starter Plan: $39/month for 1000 contacts

– Plus Plan: $70/month for 5000 contacts

– Professional Plan: $159/month for 25,000 contacts


– Basic Plan: $19/month for 500 contacts

– Pro Plan: $49/month for 5000 contacts

– Enterprise Plan: $399/month (prices negotiated depending on number of subscribers)

ActiveCampaign offers 3 plans with different sets of features and pricing tiers — the Starter, Plus, and Professional plans. The Starter plan offers basic marketing automation functions like email campaigns, segmentation and personalization, contact management, and more. The Plus plan includes all the features available in the Starter plan plus additional features like advanced automation tools and custom branding. Finally, the Professional plan allows users to access all of the features in both the Starter and Plus plans plus access to ecommerce integrations and industry-leading support.

Meanwhile, Drip offers 3 different subscription plans as well – Basic, Pro, and Enterprise plan. The Basic plan is limited to sending emails up to 500 contacts with standard email automation capabilities such as auto responders, segmentation marketing lists etc. The Pro plan offers full range of automated marketing options for up to 5K contacts but at a higher price than Active Campaign’s Plus or Professional plan. Finally, Drip’s Enterprise plan starts at a base price per subscriber depending on scale – prices can be further negotiated for larger customer bases or extraordinary requests. It does offer additional support benefits compared to Drip’s lower tier options such as dedicated account manager etc.

Comparison Of Pricing Plans For Active Campaign And Drip

Comparing the pricing plans for Active Campaign and Drip is essential for businesses to find the most cost-effective solution for their marketing needs. The following table compares the base plans for these two marketing automation platforms, highlighting the differences in pricing, the number of contacts, and included features.

PlatformBase Plan PriceNumber of ContactsKey Features
ActiveCampaign$39/month1000Marketing Automation Email Marketing CRM and Sales Automation Segmentation and Personalization E-commerce Integrations
Drip$39/month2500Marketing Automation Email Marketing CRM and Customer Data Platform Segmentation and Personalization E-commerce Integrations

As shown in the table, both ActiveCampaign and Drip offer a comprehensive range of features, starting at the same price of $39 per month. However, Drip provides more contacts for the same price, making it a better value for businesses working with a larger contact list. By comparing the features, pricing, and number of contacts included in the base plans, businesses can make an informed decision about which marketing automation platform best suits their needs.

User Friendliness

Both ActiveCampaign and Drip offer clear user interfaces that make email automation relatively simple, with helpful customer support readily available.

Ease Of Use And User Interface

One of the most important factors to consider when choosing an email marketing tool are the user interface and ease of use. Both ActiveCampaign and Drip offer a highly intuitive design with an array of features designed to make managing campaigns easier than ever.

With its drag-and-drop editor, modern templates, task automation capabilities, support for A/B testing and more, ActiveCampaign is extremely well suited to help create attractive emails that can be personalized with relative ease.

On the other hand, Drip has recently updated its user interface to include improved navigation making it easy for users to find what they’re looking for quickly as well as a visually appealing user experience so they feel comfortable using the platform every day.

It’s also worth noting that both platforms have their own customer success teams available 24/7 should you require any assistance getting your campaigns off the ground or troubleshooting any issues along the way.

Furthermore, there are various online resources in which both platforms provide such as tutorials and guides tailored specifically towards new users so they can get up and running instantly.

Support And Training Options

For any organization looking to invest in an email marketing automation tool, it is important to consider the training and support options available. ActiveCampaign and Drip both offer user-friendly tools when it comes to building automated emails, and they also provide resources for users looking to understand how these tools work.

ActiveCampaign offers a variety of learning resources such as online tutorials, video guides, and live webinars. They also have an active community forum where people can find answers to their questions or ask questions of their own.

Additionally, all plans come with 24/7 customer support so users are never left wondering what do next or worrying if something has gone wrong without help from the team at ActiveCampaign.

Drip provides plenty of documentation on setting up campaigns as well as detailed API reference manuals for developers who want more ownership over their setup process. Furthermore, like ActiveCampaign, Drip prides itself on offering excellent customer service through its knowledge base articles filled with helpful tips about using the system effectively as well its live chat feature which allows users access immediate help with any issues that may arise when working within Drip’s platform.

When selecting which one best suits you needs It’s also worth considering not just features but importantly every business wants assurance that whatever product they choose will remain reliable – good tech support capability is essential here indeed even via third-party services professional debugging help is often essential optimized performance expectations therefore should always be included in selections.

Spam Policy And Affiliate Marketing Guidelines

Both ActiveCampaign and Drip adhere to antispam laws and regulations, such as the CAN-Spam act in the US. These set out guidelines for sending commercial emails, including requirements such as obtaining opt-in consent from contacts before messages can be sent.

ActiveCampaign provides a more established and rigorous spam policy that includes human review of sent campaigns.

In terms of affiliate marketing, both ActiveCampaign and Drip have rules about how affiliates can advertise products or services tied to their respective tools. As with all email service providers, there must never be any false advertising claims made and content must not contain illegal activities or offensive material of any kind that damages either brand name’s reputation.

Both companies offer sophisticated tracking features so users are able to monitor clicks from affiliate links which helps prevent malicious attempts at fraudvertising by scammers relying on clickjacking tactics employed in different forms with dubious intent .

Pros And Cons Of Active Campaign And Drip

Both ActiveCampaign and Drip offer their own advantages and disadvantages, depending on the needs of each user.

Active Campaign Pros And Cons

ActiveCampaign is a powerful, feature-packed and easy-to-use marketing automation and customer relationship management (CRM) platform that offers an intuitive environment for building email campaigns. It has a range of features and pricing options available to suit the needs of small businesses on a budget.


  • Powerful drag & drop editor with prebuilt templates for creating automated email campaigns in minutes without any coding knowledge.
  • Comprehensive segmentation capabilities allowing users to target their audiences more precisely with personalized content, increasing engagement levels across email campaigns.
  • Robust customer relationship management (CRM) system which allows users to better understand their customers’ purchasing patterns, improving sales funnel performance and optimizing followup activities such as upselling or cross-selling services or products they may be interested in.
  • Comprehensive ecommerce integrations allow users to track website visitors, manage abandoned carts & transactional emails, automate order fulfilment processes such as invoicing & shipping info etc., making it easier for online stores to respond faster to shopper needs & queries..etc
  • Affordable pricing options with plans starting from $9/month providing ample features which include unlimited sending across all plans along with complete access to API calls which makes customizing solutions much easier.


  • Lacks some features compared other leading competitors like lack of free plan , no accounting support , limited audience support , only 500 contacts limit in basic plan ..etc.

Drip Pros and Cons

Drip is a comprehensive automation software designed to make email campaigns more effective and profitable for businesses. The tool provides users with plenty of customization options, including automated email campaigns triggered by customer actions or behaviors, segmentation and personalization capabilities for targeted messaging, e-commerce integrations for tracking sales performance related to email marketing efforts, and powerful customer relationship management (CRM) features to help manage relationships with leads and customers. Additionally, Drip offers user as friendly interface that makes navigation intuitive so users can quickly take advantage of its features.

When it comes to pricing plans of ActiveCampaign vs. Drip, both offer competitive packages based on the needs of businesses; however ActiveCampaign has slightly cheaper plan options than those offered by Drip which allows them attract small business owners who have limited budget.

Furthermore when considering userfriendliness , although both tools are easy enough to use butActive Campaign takes pride in simple creation & A/B testing while giving better track results than the competition owing largely dueits drag-n-drop editor feature andsmart templates; whereasDripphgcs focus is much extended towards Cart abandonment emails .

When it comes down to spam protection policy followed by these two players; ActiveCampaign has adopted very rigid anti -spam protocols compared to Drip that does only maintain best practices policy if not anything stricter for optimum deliverability without getting into ever green fall outs’ issues resulting out too many newsletters sent all together stopping servers from sending any further bunch endangering id’s belonging problem areas leading back clients looking out falling over sub levels deadline pressures .

Conclusion And Recommendation: Which Tool To Use?

There is no one-size-fits-all answer to the question of which email marketing automation tool is best and each have their own areas of strength. ActiveCampaign offers more advanced sales CRM features than Drip, a stronger depth of analytics, great A/B testing (split testing) options built in, and comprehensive segmentation options. They also offer

On the other hand, Drip could have an intuitive interface when it comes to setup and administration. Additionally supported by amazing customer service from real people knowledgeable about all aspects of running an automated email business plus strong automations that are simple enough for any team size to design quickly makes them a definite contender worth considering as well.

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